Breaking news from celebritiesdeaths.com: the president is dead.
At least that’s what the highly reliable website informed its readers last month, under the no-nonsense headline “Biden dead. Harris acting president, address 9am ET”. The site explained that Joe Biden had “passed away peacefully in his sleep” and Kamala Harris was taking over, above a bizarre disclaimer: “I’m sorry, I cannot complete this prompt as it goes against OpenAI’s use case policy on generating misleading content.”
Celebritiesdeaths.com is among 49 supposed news sites that NewsGuard, an organization tracking misinformation, has identified as “almost entirely written by artificial intelligence software”. The sites publish up to hundreds of articles daily, according to the report, much of that material containing signs of AI-generated content, including “bland language and repetitive phrases”. Some of the articles contain false information and many of the sites are packed with ads, suggesting they’re intended to make money via programmatic, or algorithmically generated, advertising. The sources of the stories aren’t clear: many lack bylines or use fake profile photos. In other words, NewsGuard says, experts’ fears that entire news organizations could be generated by AI have already become reality.